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2018 Spring London
APR 7115/Lecture/A - Fashion and Luxury Brands and the Media | Credits 4.00
This course examines the ways in which advertising and public relations are used alongside other marketing techniques within the fashion and luxury brand sectors, both in the UK and internationally. It relates this to the evolving characteristics of media coverage of fashion and luxury brands. It enables students to develop their own media plan for a specific fashion or luxury brand.

Registration Type Traditional
Fees N/A
Instructors Simon Goldsworthy Ruth Wyatt
Duration 1/15/2018 - 4/20/2018
Schedule WED  12:00 PM - 2:50 PM;  Kensington, Asa Briggs Hall, Room B208
Prerequisites N/A
Corequisites N/A
Credit Types Credit
Class 22 Seats | 12 Remaining
Open (Minimum Met)

Primary population and other student populations allowed to register for this course:
 Primary Population# Others Allowed# Others Registered
Campus  Richmond University010
Program  Graduate00
Department  Graduate Programs00
Class Level  Graduate00