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2018 Spring London
APR 7103/Lecture/A - Adver&PR in the Global Marketing Com Mix | Credits 4.00
Explores how the disciplines of advertising and PR are brought together within the global marketing communications mix, both in theory and in practice. It provides an advanced critical understanding of the role of integrated communications – including all marketing techniques, public affairs, internal communications, brand management, and specialty services as well as advertising and public relations - in the development and dissemination of organisational communications strategy.

Registration Type Traditional
Fees N/A
Instructors Simon Goldsworthy
Duration 1/15/2018 - 4/20/2018
Schedule WED  3:00 PM - 5:50 PM;  Kensington, 16 Young Street, Room THACK2
Prerequisites N/A
Corequisites N/A
Credit Types Credit
Class 16 Seats | 2 Remaining
Open (Minimum Met)

Primary population and other student populations allowed to register for this course:
 Primary Population# Others Allowed# Others Registered
Campus  Richmond University014
Program  Graduate00
Department  Graduate Programs00
Class Level  Graduate00