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2018 Spring London
COM 5220/Lecture/A - Communications for PR and Advertising | Credits 3.00
This course examines the theory and practice of writing for PR and advertising. Topics include: analyzing the target audience, considering the medium and the format, writing for product branding, evaluating successful writing, and writing promotional materials in business and not-for-profit sectors. Students will analyze real world examples of effective marketing and business communications and their assignments will reflect contemporary standards in these practices. Students will have a variety of assignments where they will try their hand at writing PR materials and advertising copy as well as a persuasive business proposal.

Registration Type Traditional
Fees N/A
Instructors Ruth Wyatt
Duration 1/15/2018 - 4/20/2018
Schedule THUR  10:30 AM - 1:20 PM;  Kensington, 17 Young Street, Room YS3
Prerequisites COM 3100 / Lecture <min grade = D-, min credit = 2.33>
Corequisites N/A
Credit Types Credit
Class 22 Seats | 0 Remaining

Primary population and other student populations allowed to register for this course:
 Primary Population# Others Allowed# Others Registered
Campus  Richmond University220
Department  Com Art Soc Sci2212