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2018 Richmond Int Smr Sch C
MKT 6200/Lecture/A - Advertising Management | Credits 3.00
The course provides an in depth study and application of advertising and its role in marketing strategies. Topics include: identification of relevant data to analyse the marketing situation; development of product/brand positioning; marketing and advertising objectives and strategies; creative strategy; media planning and evaluation; consumer motivation and advertising appeals; consumer buying behaviour; promotional communication opportunity analysis, branding and corporate image; target audiences; print and broadcast production; budgeting.

Registration Type Traditional
Fees N/A
Instructors TBD
Duration 7/2/2018 - 7/19/2018
Prerequisites MKT 5200 / Lecture <min grade = D-, min credit = 2.33>
Corequisites N/A
Credit Types Credit
Class 0 Seats | 0 Remaining

Primary population and other student populations allowed to register for this course:
 Primary Population# Others Allowed# Others Registered
Campus  Richmond University00
Department  Rich Intl Summer Sch00