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2018 Richmond Int Smr Sch B
MKT 5205/Lecture/A - Consumer Behaviour | Credits 3.00
The course will focus on the study of consumers and their behavioural patterns in the consumption and purchase of product/services as well as the impact of information technology (social media, digital media) on consumer behaviour. It examines behavioural and cognitive psychology and their application in order to measure and interpreting consumers’ formation of attitudes and beliefs. The course provides a psychoanalytic perspective in order to inform the development of marketing strategy as well as to what motivates individual to purchase a specific branded products. It provides an in depth understanding of the consumption culture in modern and postmodern life and how marketers develop life style branding strategies to attract different group of consumers market segments.

Registration Type Traditional
Fees N/A
Instructors Cameron Khan
Duration 6/11/2018 - 6/28/2018
Schedule All Week Days  9:00 AM - 11:50 AM;  Kensington, Asa Briggs Hall, Room B210
Prerequisites MKT 5200 / Lecture <min grade = D-, min credit = 2.33>
Corequisites N/A
Credit Types Credit
Class 30 Seats | 20 Remaining
Open (Minimum Met)

Primary population and other student populations allowed to register for this course:
 Primary Population# Others Allowed# Others Registered
Campus  Richmond University300
Department  Business Economics308