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2018 Richmond Int Smr Sch B
MKT 4200/Lecture/A - Introduction to the Business of Fashion | Credits 3.00
This course act as an introduction to the world of fashion from a business point of view. The course investigates the notion of what a customer is and separates this out from customers within the context of business-to-business relationships. The course further investigates notions of market segmentation, positioning, promotion and branding. The course ends with some introductory discussions on the role of business strategy within the fashion business.

Registration Type Traditional
Fees N/A
Instructors Nastaran Norouzi Richards-Carpenter
Duration 6/11/2018 - 6/28/2018
Schedule All Week Days  1:00 PM - 4:45 PM;  Kensington, 16 Young Street, Room THACK1
Prerequisites N/A
Corequisites N/A
Credit Types Credit
Class 22 Seats | 18 Remaining
Open (Minimum Met)

Primary population and other student populations allowed to register for this course:
 Primary Population# Others Allowed# Others Registered
Campus  Richmond University220
Department  Rich Intl Summer Sch222